Email Marketing For Authors
We study what successful fiction authors actually do with email—so you can skip the guesswork. Original research, real data, zero hype.
Real Research
Real Numbers
Every article we publish is backed by original data.
Subscribed to real author newsletters
From bestselling fiction authors
Every word, every link, every CTA
Mailchimp, MailerLite, Substack, and more
Ongoing Research
We're always collecting new data. Follow our articles for the latest findings on what works in author email marketing.
What We've
Found So Far
Original research articles based on real author newsletter data.
MailerLite vs Mailchimp for Authors: Which Is Better in 2026?
MailerLite is the better email marketing platform for most authors. It costs roughly 60% less than Mailchimp at every tier, offers a free plan covering 1,000 subscribers (versus Mailchimp's 250), and has become the default recommendation in author communities. We analyzed 200 authors across both platforms to find out why.
Read ArticleWhat to Put in Your Author Newsletter (Based on 962 Emails We Actually Read)
We read 962 emails from 1,126 author newsletter subscriptions to find out what fiction authors actually send their readers—and 44% of it is just sales pitches. Here's every content type we found, with the formula the best ones follow.
Read ArticleWhat 575 Bestselling Author Newsletters Reveal (Feb 2026)
We analyzed 575 email newsletters from bestselling fiction authors to find out which platforms they actually use—and what works for building a list, writing emails readers open, and selling more books.
Read Article
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